![]() "The results have been that Station Casinos has been able to gain an edge in maintaining relationships with current customers and attracting new guests." ![]() "By standardizing on Informatica technology, Station Casinos is able to reach customers more effectively and direct our messaging to them more accurately, with extended personalization and delivery in real-time, using various points of contact," said Scott Kreeger, senior vice president and chief information officer, Station Casinos.Tweet this : Station Casinos Hits The Jackpot With Real-Time Customer Analytics Powered By #platform Looking forward, Station Casinos intends to integrate social media information into its customer-centric strategy, and to deliver meaningful offers and rewards to customers during the actual touch-point engagement based on its comprehensive customer analytics.
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